Media Industry Leader Ashish Bhansali Appointed As kPoint CEO

Enterprise video platform provider puts OTT expert at the helm to disrupt use of video in the workplace

Pune, India, April 1, 2022. kPoint Technologies, a SaaS company focused on video in the enterprise, announced today that Ashish Bhansali, an experienced media technology and content expert, has been appointed the CEO of the company. Co-founders Shridhar Shukla and Sunil Gaitonde will continue to serve as Independent Directors.

The worldwide enterprise video market is growing rapidly and will likely reach US$ 21.8B in 2026. The post-pandemic viewer behavior is video-centric: 86% of viewers want more videos from brands and 93% of businesses gain new customers from branded video content. kPoint is witnessing an explosion in video needs among the global brands it serves. Bhansali’s arrival as kPoint’s CEO will lead the Company in the next growth phase by helping customers overcome challenges in widespread usage of video in the workplace.

“The pandemic generated significant demand for kPoint. Our experience is that businesses find it hard to convert their intent into the right content and outcomes via video. We are excited by the new opportunities kPoint is chasing with Ashish on board, given his vast experience in media,” said co-Founder Dr Shridhar Shukla. 

Bhansali, a 2006 IIT Bombay graduate, has built multiple successful product platforms for leading media companies. He has founded companies in e-commerce, sharing economy, and digital marketing. As the Head of Product and Technology for ALTBalaji, Bhansali designed, developed, and launched the OTT SVoD platform from scratch and scaled it to 10M+ users.

“At kPoint, we are changing the way businesses embed video usage for better customer engagement. We have found that businesses need help in infrastructure they can brand, content that reflects their intent, and freshness to ensure engagement. Ashish adds the required complement to rapidly grow the business leveraging kPoint’s global video cloud built ground-up,” said co-Founder Dr Sunil Gaitonde. 

“kPoint is uniquely positioned to make an impact through video-first internet applications for businesses just as OTT video has revolutionized home entertainment. kPoint’s differentiator is its scalable stack built for delivering branded video experiences easily,” said Bhansali.    

About kPoint Technologies

Founded in 2011, kPoint Technologies has bootstrapped itself to millions of business users on its video platform across many global brands spanning BFSI, Technology, Manufacturing, and Service Provider verticals. The offerings are based on its own global video cloud for marketing, customer support automation, sales, and a variety of internal applications. kPoint’s goal is to enable brands to gain control over their viewers’ video experiences instead of becoming hostages of destinations which give them little insights and no control. 

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