Our client, a fast growing organisation and one of India’s largest financial services company wanted to give a braded and engaging video experience to its website visitors to drive the desired outcomes. kPoint’s video platform helped the marketing manager solve the key problems of fast performance, branded experience and actionable analytics.
The marketing manager enriched the website with a set of videos in a branded experience to describe the offering and engage the visitors.
Website visitors interacted with the Call to Action (CTA) in the videos which not only increased the engagement and chances of conversion but also gave valuable data on visitor behavior.
Website visitors interacted with the Call to Action (CTA) in the videos which not only increased the engagement and chances of conversion but also gave valuable data on visitor behavior.
The marketing manager collected and analyzed the video viewers data to generate actionable insights.
